How to automate marketing effectively in practice

Imagine that you can receive 30% more opening of each letter which you send. It means that news about your webinar or start of a new product will receive 30% more email-traffic. All you need to do this is to implement marketing automation software properly https://www.bpmonline.com/marketing-automation-software.
Next time, when you will send some very important letter, wait a couple of days, and then make the list of those who haven’t opened it. Change a subject of the letter and send the same letter to those who have missed the first message. This repeated mailing can give 30% more opening (and two-digit increase in conversion). And most the marketing specialists don’t do it.
According to BI Intelligence, online retailers lose 4 trillion dollars on the canceled purchases! Worse is the fact that 63% of this revenue could be restored.
For several years online stores have come to the understanding that the canceled purchases represent a big problem. Despite it, not all marketing specialists use the strategy of return of the left users.
We will assume, someone has looked at your prices, service or conditions of granting a demo and has left, without having bought. He has obviously been interested in your service or a product, and if you have started a retargeting, he will see your advertising.
The retargeting can help, but, prosecution of users within 5 minutes after leaving convert them a hundred times better, than in the next hour.
Here messages which return the user on the landing page in a few minutes (or seconds) after they have left the page come to the rescue.
When it comes to the creation of own campaign, you have several options to approach the solution of a question. Generally, the good strategy will address problems which, perhaps, have led the user to leave from your website.
If you have high user LTV, this strategy can give considerable ROI, attracting on – new silent users in time ideal for this purpose.

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